US 11,869,041 B2
System and method for providing advertiser auctions based on segmentation informed by purchase data
Luke A. Hammock, Washington, DC (US); and Janusz Michael Niczyporuk, Vienna, VA (US)
Assigned to CAPITAL ONE SERVICES, LLC, McLean, VA (US)
Filed by Capital One Services, LLC, McLean, VA (US)
Filed on Jan. 6, 2022, as Appl. No. 17/569,656.
Application 17/569,656 is a continuation of application No. 14/076,410, filed on Nov. 11, 2013, granted, now 11,257,125.
Claims priority of provisional application 61/735,167, filed on Dec. 10, 2012.
Prior Publication US 2022/0129952 A1, Apr. 28, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0273 (2023.01)
CPC G06Q 30/0275 (2013.01) 20 Claims
OG exemplary drawing
 
1. A system comprising:
one or more processors; and
a memory in communication with the one or more processors and storing instructions that, when executed by the one or more processors, are configured to cause the system to:
store, in a centralized database, pooled financial information associated with multiple customers of a financial institution;
receive a request to access the centralized database via a network to target the multiple customers of the financial institution with an advertisement based on the pooled financial information;
create an online auction based on the request;
receive multiple bids for the online auction from multiple bidders;
determine one or more successful bidders out of the multiple bidders based on one or more standardized metrics;
determine that a previous mobile advertisement of a first format is currently displayed on a webpage via a display of a mobile device of each of the multiple customers;
cause the mobile device of each of the multiple customers to remove the previous mobile advertisement of the first format from the webpage displayed via the display;
dynamically generate an updated mobile advertisement of a second format based on the one or more successful bidders; and
transmit the updated mobile advertisement of the second format for display on the webpage via the display of the mobile device of each of the multiple customers on behalf of the one or more successful bidders.