US 11,869,024 B2
Methods and apparatus to analyze and adjust demographic information
Albert R. Perez, San Francisco, CA (US); and Josh Gaunt, Sunnyvale, CA (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Dec. 28, 2022, as Appl. No. 18/147,513.
Application 18/147,513 is a continuation of application No. 17/163,533, filed on Jan. 31, 2021, granted, now 11,551,246.
Application 17/163,533 is a continuation of application No. 16/051,055, filed on Jul. 31, 2018, granted, now 10,909,559, issued on Feb. 2, 2021.
Application 16/051,055 is a continuation of application No. 15/420,861, filed on Jan. 31, 2017, granted, now 10,096,035, issued on Oct. 9, 2018.
Application 15/420,861 is a continuation of application No. 14/809,888, filed on Jul. 27, 2015, granted, now 9,582,809, issued on Feb. 28, 2017.
Application 14/809,888 is a continuation of application No. 13/209,292, filed on Aug. 12, 2011, granted, now 9,092,797, issued on Jul. 28, 2015.
Claims priority of provisional application 61/386,543, filed on Sep. 26, 2010.
Claims priority of provisional application 61/385,553, filed on Sep. 22, 2010.
Prior Publication US 2023/0132878 A1, May 4, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/0204 (2023.01); G06Q 30/0201 (2023.01); G06Q 10/067 (2023.01); G06Q 30/0242 (2023.01)
CPC G06Q 30/0204 (2013.01) [G06Q 10/067 (2013.01); G06Q 30/0201 (2013.01); G06Q 30/0246 (2013.01)] 18 Claims
OG exemplary drawing
 
1. A system comprising:
memory;
instructions; and
programmable circuitry to be programmed by the instructions to:
access computer-generated impression records, the computer-generated impression records based on network communications received at a server of a database proprietor from client devices, the computer-generated impression records indicative of accesses to media at the client devices;
access self-reported demographic data from a database of the database proprietor, the self-reported demographic data corresponding to user accounts registered with the database proprietor and associated with the client devices;
determine different adjustments for corresponding ones of self-reported demographics of the self-reported demographic data based on an adjustment model and based on a comparison of the ones of the self-reported demographics with a probability distribution of higher-accuracy demographic data, the adjustment model selected based on an evaluation process of a first training model and a second training model;
adjust the corresponding ones of the self-reported demographics based on corresponding ones of the different adjustments to generate adjusted user demographic data; and
assign the adjusted user demographic data to corresponding ones of the computer-generated impression records.