CPC G06Q 30/0204 (2013.01) [G06Q 10/067 (2013.01); G06Q 30/0201 (2013.01); G06Q 30/0246 (2013.01)] | 18 Claims |
1. A system comprising:
memory;
instructions; and
programmable circuitry to be programmed by the instructions to:
access computer-generated impression records, the computer-generated impression records based on network communications received at a server of a database proprietor from client devices, the computer-generated impression records indicative of accesses to media at the client devices;
access self-reported demographic data from a database of the database proprietor, the self-reported demographic data corresponding to user accounts registered with the database proprietor and associated with the client devices;
determine different adjustments for corresponding ones of self-reported demographics of the self-reported demographic data based on an adjustment model and based on a comparison of the ones of the self-reported demographics with a probability distribution of higher-accuracy demographic data, the adjustment model selected based on an evaluation process of a first training model and a second training model;
adjust the corresponding ones of the self-reported demographics based on corresponding ones of the different adjustments to generate adjusted user demographic data; and
assign the adjusted user demographic data to corresponding ones of the computer-generated impression records.
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