US 11,868,341 B2
Identification of content gaps based on relative user-selection rates between multiple discrete content sources
Junia Anna George, Kirkland, WA (US); Chetan Bansal, Seattle, WA (US); Nikitha Rao, Bangalore (IN); Casey Jo Gossard, Spokane, WA (US); Dung Nguyen, Redmond, WA (US); David Boyd Ludwig, IV, Seattle, WA (US); and Curtis Dean Anderson, Kent, WA (US)
Assigned to MICROSOFT TECHNOLOGY LICENSING, LLC, Redmond, WA (US)
Filed by MICROSOFT TECHNOLOGY LICENSING, LLC, Redmond, WA (US)
Filed on Dec. 15, 2020, as Appl. No. 17/122,954.
Claims priority of provisional application 63/092,458, filed on Oct. 15, 2020.
Prior Publication US 2022/0121660 A1, Apr. 21, 2022
Int. Cl. G06F 16/242 (2019.01); G06F 16/14 (2019.01); G06F 16/2455 (2019.01); G06F 16/2457 (2019.01)
CPC G06F 16/2428 (2019.01) [G06F 16/156 (2019.01); G06F 16/2425 (2019.01); G06F 16/2457 (2019.01); G06F 16/24553 (2019.01)] 15 Claims
OG exemplary drawing
 
1. A computer-implemented method for exposing domain specific content gaps, the method comprising:
receiving, from an application offered by a first business, content gap identification parameters that define at least:
a feature of the application, and
a specified content source domain configured to provide information about the feature of the application, wherein:
the specified content source domain defines a group of resources, including a first resource, offered by the first business; and
the application offered by the first business includes a built-in help search functionality that is configured to search for help content that is accessible via the first resource included in the group of resources defined by the specified content source domain;
receiving search query log data that defines (i) user-generated search queries submitted to a search engine and (ii) search results returned by the search engine in response to the user-generated search queries;
identifying, based on the search query log data, a relevant subset of the user-generated search queries that request the information about the feature of the application;
determining, for the relevant subset of the user-generated search queries, a relative user selection rate of the first resource returned by the search engine via the search results in relation to a second resource returned by the search engine via the search results, wherein:
the second resource is external to the specified content source domain;
the second resource is offered by a second business;
the second business is different from the first business; and
the second resource is also configured to provide information about the feature of the application; and
responsive to the relative user selection rate satisfying a content gap threshold, generating a content gap notification indicating that the first resource, that is included in the group of resources defined by the specified content source domain, has a content gap in relation to the second resource that is external to the specified content source domain, the content gap associated with a difference in an amount of the information provided about the feature of the application.