CPC G06Q 30/0275 (2013.01) [G06F 16/9038 (2019.01)] | 20 Claims |
1. A method comprising:
receiving, by a processing device, a portfolio of keywords including low-impression keywords from multiple client devices;
identifying, by the processing device, the low-impression keywords by determining which keywords of the portfolio of keywords are associated with an amount of user interaction with digital content that is below an interaction threshold;
generating, by the processing device, bids for the low-impression keywords using a model trained with an algorithm configured to train models based on data describing user interactions with the digital content and corresponding bids won for keywords and based on simulated winning training bids; and
submitting, by the processing device, the bids for the low-impression keywords to a search engine platform.
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