US 11,861,473 B2
Systems and methods for behavior based messaging
Vahid Jalalibarsari, Sunnyvale, CA (US); and Wei Shen, Danville, CA (US)
Assigned to WALMART APOLLO, LLC, Bentonville, AR (US)
Filed by Walmart Apollo, LLC, Bentonville, AR (US)
Filed on Nov. 21, 2022, as Appl. No. 17/991,463.
Application 17/991,463 is a continuation of application No. 16/287,686, filed on Feb. 27, 2019, granted, now 11,537,937.
Prior Publication US 2023/0100597 A1, Mar. 30, 2023
Int. Cl. G06N 20/00 (2019.01); G06F 17/18 (2006.01); G06N 7/00 (2023.01); G06Q 30/0203 (2023.01)
CPC G06N 20/00 (2019.01) [G06F 17/18 (2013.01); G06N 7/00 (2013.01); G06Q 30/0203 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A system comprising:
one or more processors; and
one or more non-transitory computer-readable media storing computing instructions that, when executed on the one or more processors, cause the one or more processors to perform functions comprising:
calculating a first user propensity score and a second user propensity score for a user based on at least one feature vector of historical data of the user, wherein:
the first user propensity score represents first propensities for the user to take first actions; and
the second user propensity score represents second propensities for the user to take second actions;
using the first user propensity score to place the user into a first segment;
using the second user propensity score to place the user into a second segment different than the first segment; and
facilitating delivery of a message to an electronic device of the user based on the first segment and the second segment.