CPC G06N 20/00 (2019.01) [G06F 17/18 (2013.01); G06N 7/00 (2013.01); G06Q 30/0203 (2013.01)] | 20 Claims |
1. A system comprising:
one or more processors; and
one or more non-transitory computer-readable media storing computing instructions that, when executed on the one or more processors, cause the one or more processors to perform functions comprising:
calculating a first user propensity score and a second user propensity score for a user based on at least one feature vector of historical data of the user, wherein:
the first user propensity score represents first propensities for the user to take first actions; and
the second user propensity score represents second propensities for the user to take second actions;
using the first user propensity score to place the user into a first segment;
using the second user propensity score to place the user into a second segment different than the first segment; and
facilitating delivery of a message to an electronic device of the user based on the first segment and the second segment.
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