US 11,857,879 B2
Visual search to launch application
Dylan Shane Eirinberg, Venice, CA (US); John Jensen, Santa Monica, CA (US); and William Wu, Marina del Rey, CA (US)
Assigned to Snap Inc., Santa Monica, CA (US)
Filed by Snap Inc., Santa Monica, CA (US)
Filed on Jun. 9, 2021, as Appl. No. 17/343,521.
Claims priority of provisional application 63/037,314, filed on Jun. 10, 2020.
Prior Publication US 2021/0387090 A1, Dec. 16, 2021
Int. Cl. A63F 13/537 (2014.01); G06F 3/0482 (2013.01); G08B 5/22 (2006.01)
CPC A63F 13/537 (2014.09) [G06F 3/0482 (2013.01); G08B 5/22 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
accessing, using one or more processors of a messaging application, a visual identifier, the visual identifier comprising encoded data representing a computer application;
performing a visual search of the visual identifier;
in response to performing the visual search of the visual identifier, causing presentation of an application menu within a graphical user interface of the messaging application of a computing device associated with a first user;
receiving a selection of a first user interface element within the application menu;
in response to receiving the selection, causing the computer application to execute within the graphical user interface of the messaging application, the computer application causing display of an interactive graphic;
receiving an input from the first user, the input comprising a modification to the interactive graphic; and
in response to receiving the input, transmitting the computer application comprising the modification to the interactive graphic with at least one other user of the messaging application.